Kingfisher Airlines - The 'Funliner' Experience |
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"It was my maiden Kingfisher flight and I was already beginning to get an inkling of his (Vijay Mallya's) flamboyant personality. The 'wow' level of customer satisfaction provided by an Indian run airline was commendable." 1 - A Guest who Traveled by Kingfisher Airlines, in 2006 "Aside from the fascinating description of their aircraft fleet as 'Funliners', Kingfisher Airlines has developed and implemented a new and higher level of customer service across much of the Indian subcontinent." - Peter Miller, Director Marketing, Skytrax, in 2006 Flying the Good TimesOn April 25, 2005, Kingfisher Airlines (KFA), a wholly-owned subsidiary of the United Breweries Holding Limited, the investments holding company of the UB Group (Refer to Exhibit I for a brief note on the UB Group), took delivery of its first aircraft - an A320 from Airbus - at a special ceremony in Toulouse, France.
The aircraft and service will reflect the Kingfisher lifestyle imagery and credibility that has been built over the years." As of December 2005, KFA had a fleet of nine aircraft (seven A320s and two A319s) and operated on 56 routes. KFA also managed to corner a six percent market share within the first six months of its launch. As of January 2006, KFA had a 7.6% market share of the domestic air travel market (Refer to Exhibit II for the market shares of major airlines in India).
At this awards function, Mallya said, "This award means a lot to us because it expresses the opinion of travelers across the board and because Skytrax surveys are so highly regarded within the travel industry. This survey is not just a vote about the product facilities offered, but combines customers' very clear perceptions about our service standards." However, the competition in the Indian skies was hotting up... Kingfisher Airlines - The 'Funliner' Experience - Next Page >>
1] www.travelblog.org/Asia/India/New-Delhi/blog-37466.html, January 10, 2006.
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